The Design
In our opinion, one of the major innovation in the professional porcelain cup for coffee roasters during the last few years, was a direct consequence of the introduction and evolution of the marketing leverage in the coffee industry.
A recent survey testify that the old concept of the espresso cup, considered as a simple container to drink the coffee to be occasionally decorated with the coffee roaster own brand, evolved during last few years: today the cup it-self represent a direct extension of the image of Your companies and coffee.
Inside coffee-shop and restaurants, the cup is the favorite accessories choosen by coffee roasters to promote the brand; indeed while less than 50% of the shops bear the coffee brand on napkins, sugar envelops and neon signs, more than 60% of the shops bear the coffee brand on the cups.
This new marketing frontier imposed to all porcelain producers a complete revolution, moving from the handling of few ranges mass-produced in large quantities and offered to the coffee roasters, to a tailor made production with exclusive decoration, shape and finishing, with great attention to the design of the product, to make unique and unforgettable the tasting of your coffee blend.
Club House has welcomed with great enthusiasm this new challenge renewing the passion and spirit of innovation using to move during the ancient time the old porcelain craftsman.
Helped by our consolidated know-how acquired during more than 15 years in this business, today we are able to support the customers, or their designer, during the development of new models and decorations, offering free of charge consultancy, including cost and timing evaluation.
