Episode One
The Beginning of the Journey
The story begins at his home, together with Maurizio and Sonia Valli from Bugan Coffee Lab, Roberto Breno, and Federico Pinna, Italian Barista Champion 2024.
It all started with a cup.
From a collaboration born almost by chance with Daniele Ricci in 2023 came a unique shape—one that embodies design, technique, and passion: the same cup that accompanied him to the world podium in Athens.
As the 2025 World Barista Championship in Milan approaches, Club House stands once again beside its Ambassador to capture the preparation, tension, and emotion leading up to the most important challenge.
“Road to Milan” is a documentary series that opens the doors to the backstage, revealing the human and authentic side of the competition: the work, the sacrifices, and the pursuit of excellence.
A journey that celebrates Daniele’s dedication and the magic of coffee like you’ve never seen before.
The story begins at his home, together with Maurizio and Sonia Valli from Bugan Coffee Lab, Roberto Breno, and Federico Pinna, Italian Barista Champion 2024.
We follow Daniele in Geneva during the World of Coffee, where he trains with his coach Andrea Villa, three-time Italian CiGS Champion (2020, 2024, 2025).
Daniele travels to Colombia and Panama in search of the perfect coffee to use during the world competition.
When Daniele steps on stage, something changes… Competitive by nature, he finds clarity and passion in moments of greatest pressure.
